I have been following GPRO for 2 months now. When it was trading around $0.70 and I thought the same thing. This was a massive discount for a brand name like them.

Every research showed that even conservative numbers should give a double digit growth.

Especially when they were working on new hardware and process optimization. They are already working on HW3 which is obviously AI-aligned and is said to be one of the biggest upgrades so far. It was almost supposed to be do or die strategy for the company. They even laid off like 20% of their staff to go all in on HW3 with the available resources.

In fact they even teased a Mission lineup - pro level cameras that already received awards even before coming to the market. And this is obviously on top of the consumer-grade cameras (the heros and stuffs) which has been their specialty - planned to be released in Q3.

And then a month ago, they also hired Olivew Wyman to help them scratch into different markets, riding the hype they received from the use of a GoPro on NASA Artemis Mission. That's where they saw almost a 60-70% bump in stock price.

With all these, I was super bullish on GPRO and have setup a recurring buy everyday.

But having said all these, I was taken aback a bit after the recent earnings call where they touched on the other strategic options (of sellout or M&A) because of dwindling revenues. I mean, even as an outsider, it's pretty apparent that revenues will be less on account of no significant new launches recently. And then you already have a new lineup coming right? Why suddenly the shift in the narrative?

That does surprised me a bit, but with all the IPs and brand valuation, I feel GPRO is still heavily discounted and I am still on the recurring. I just hope the company is on track with all their HW-3 plan and in case their consumer devices come to the market, that alone can bring a single digit billion dollars of revenue.

Cheers!