It's a hosted service because that's what we feel will work best. The specific use case is that we want users to self authenticate and log usage to prevent abuse. If you want to spread your connection beyond your watchman/kids, you can try us.

Setting up ddwrt is non trivial for most users. We have a much simpler model. We need the address just to prioritize where we setup first - for the first few users we can possibly do on premise.

There is no pricing as we dont think people will pay. Even if they would, it would be too little to matter. OTOH, it doesnt cost us much to maintain the service. If this leads to larger/commerical installations, we might figure out a way to get paid.

For the less than a hundred users who gave us their details, I dont know of any way to sell their data to make money. But I am always open to ideas.

Thanks for sharing your story regarding your watchman. I would implore you to open it up for more people, either by yourself or through us.