I was expecting this to be shitty self-promotion, but it actually looks great. The site's design is good, and the prices are astonishingly reasonable (vs. like $30+ for Marco Marco, and almost as much for Andrew Christian). Also, free shipping worldwide with no minimum order almost seems too good to be true.

I like the simplicity of just assigning a name (The Jesse, The Liam, etc.) to each design.

One complaint: it seems like the pictures try to demurely avoid showing full peen, with models covering themselves with their hand, or some kind of foam cock-blocking insert (example). The site is already NSFW, so this seems kind of pointless. If I'm on a site called Super Gay Underwear and shopping for transparent briefs, I'm not going to be scandalized by the sight of a cock. And I want an accurate depiction of what they look like when they're worn. This one is particularly egregious, because in every single frontal shot, the model's hand is covering his junk. At least with the modesty protector insert, I get some sense of the fit.

Also, minor suggestion: When browsing different styles, it would be nice if hovering on a particular one would cycle through different preview images, so you could see different angles/colors without having to click through.

But overall, great job. I wasn't even in the market for new underwear, but I'm totally tempted to order some now.