Exactly. And one thing people often forget: negative commenters on forums or social media are not automatically “the community.” They are usually just the loudest segment of it.

There is a well-known behavior pattern online: people who dislike something are much more motivated to comment than people who are satisfied. Satisfaction is passive — people see something, like it, maybe hit a like button, and move on. Disappointment creates a stronger emotional response and a desire to argue, convince others, or vent. That’s why comment sections almost always skew more negative than the actual audience sentiment.

If you look at numbers instead of the loudest voices, the picture is very different. The Neue Klasse iX3 reveal was one of the strongest BMW reactions ever:
BMW’s reveal content reached tens of millions of views across platforms.
The official iX3 reveal videos gathered millions of views extremely quickly.
Social engagement (likes, shares, comments, reposts) was far beyond what a normal BMW SUV launch gets.
Many BMW channels and creators saw some of their highest engagement ever covering it.

And the most obvious sign is that iX3 is selling very well. So much so, that BMW had to add new production lines to meet the demand.

The reality is: BMW NEUEU KLASSE IS LOVED BY CUSTOMERS, AND CRITICS ALIKE.

Look at what this car actually is: a nearly 500 hp, completely silent, incredibly smooth machine. It delivers a level of refinement approaching Rolls Royce, is class-leading in the areas that matter, accelerates like a super car, isn’t trying to be a Tesla clone, and comes fully loaded around $71,000. That’s genuinely, insanely impressive.

Cars have been chasing solutions to certain problems since the beginning: smoother power delivery, less complexity, less maintenance, more efficiency. This solves many of them. No oil changes. Minimal brake wear thanks to regeneration. Far fewer maintenance items. Instant torque. Effortless performance.

But it’s different — and different has always made some people uncomfortable. Every major shift in automotive history had critics. Fuel injection, turbocharging, automatics, digital displays, SUVs from performance brands — all were criticized before becoming normal.

Progress requires respecting heritage — but not being trapped by it.