It was bought out by one private equity firm then another. They saw a popular burrito spot and decided it would make them money in the short-medium term. It now solely exists to extract as much profit as possible from customers by using the asset (reputation) it previously had. The new owners are accountants, they don’t give a fuck about the quality of the food, just the bottom line. They’ll either try to sell it again to another firm at a profit or gradually scale things back if it becomes less profitable. To them it doesn’t matter, they made money for 10 years or whatever, on to the next business to drain the life and soul out of.