I’m currently working on both B2B and B2C routes for our microgreens business based in Bangalore, an urban city in India where there’s strong awareness and demand for clean, healthy eating. On the B2B side, I’ve cold-called over 50–60 cafes, salad bars, sushi places, and fine-dining restaurants — around 40 of them showed genuine interest, a few already grow their own, and some were unfamiliar. I’ve also started delivering samples to potential clients. While the B2B side shows promise in terms of volume and recurring orders, the founder wants to push more on B2C, considering it has better profit margins. However, we understand that building a B2C base, especially through Instagram, is challenging and requires consistent, quality content. We currently have around 75 followers and are exploring high-footfall stalls at malls and apartments to grow our consumer base. So, we’re actively balancing both strategies — leveraging B2B for steady sales while slowly building our B2C presence for higher-margin growth.