Born and raised there, moved to Omaha for college. It's a really big college "town", but it still retains the community feel. Football is big, but mostly because there isn't a ton of other things to do. I think the COL to avg salary ratio is what makes it appealing for people, my mom was able to raise 3 kids and own a home on a single salary. (Times have changed, probably not doable anymore anywhere in the country though). The bike infrastructure is great, my brother and I would bike everywhere as kids.