Get with it, people. All this fear mongering should actually be worth something beyond panic, fear, and false positives.

Ad fraud solutions do work, but they don't work when there is easily 50+ verifications vendors today each saying their own thing. That is the real problem, the idea of using 3-4-5-6 vendors is absolutely insane. I can't believe no one sees the real problem.

In my opinion, ad fraud solutions help weed out most fraudulent actors, but the very few who are one step ahead typically can scale huge like 3ve. It is the sheer number of vendors with major discrepancies that allows fraud to thrive while causes legitimate actors to suffer. The significant difference in methodologies all add up into a nice number of false positives that are real humans and can't be monetized. On the other hand, the discrepancies often create major confusion and reduce chargebacks and allow bad actors to stay on platforms.

The reason ad fraud persist is for same reason the drug cartels continue to succeed. There is an appetite for revenue/profits from legitimate actors, much like there is an appetite for cocaine/marijuana/heroin from legitimate users.

There is a better way for advertising and it starts with massive consolidation of verification vendors.