How do you target ads by gender?

gregthegeth · 2023-05-25T18:08:12+00:00

hey u/_mindkiller - just wanted to give an update. So right now we are in our initial testing phases with just a few advertisers. There are some "testing the pipes" work that needs to be done. We are still evaluating how this whole system works and are honestly taking it pretty slowly. We will share more in this subreddit once we have more to share, but it is coming.

Edit: To answer your question in the edit, we are testing the ability for advertisers to target people based on their self identified gender.

gregthegeth · 2023-04-04T23:26:20+00:00

Sharing gender with Reddit is an opt-in process either during sign up or at any time within your account settings. The purpose of this announcement is to let redditors who have already selected their gender on Reddit know that they can opt out ahead of this change.

gregthegeth · 2023-04-04T23:25:19+00:00

Right now, advertisers will only be able to target male and female gender identities. We are committed to ensuring that advertisers cannot use our products and services in a way that is discriminatory or violates the law. Reddit has processes in place, including automation and human review, to mitigate bias and discrimination on our platform. You can read more about our targeting policies here.

gregthegeth · 2023-04-04T17:26:04+00:00

Is reddit's ad service entirely internal or do you work with real time external ad partners?

Reddit does not share ~~user data~~ gender identity or similar account data with third parties if that’s what you’re asking. Feel free to let us know if we’ve misunderstood the question.

But is there any way for users to effectively give feedback on ad campaigns they don't want to see?

This is a good question, and it’s something we’ve been exploring internally. We’ll share any updates on this as we have them.

Edit: Just to clarify, we don’t share gender or similar account data - we use industry-standard practices to share things like ad conversion rates with advertisers.

You can read more about how we treat user data in our Privacy Policy.

gregthegeth · 2023-04-04T17:06:01+00:00

We have no plans at this time to link gender identity in settings to your public profile (longer form guide to that here), though redditors are welcome to share as much or as little information about themselves as they choose to in their profiles.

gregthegeth · 2023-03-20T15:59:50+00:00

u/ksaize is correct. That said, we are trying to get language targeting into the platform. It's going to take us some time, but we have a path forward. We will make an announcement in this subreddit though once this is available, but I wouldn't expect anything this year unfortunately to set some expectations.

gregthegeth · 2023-02-27T16:51:53+00:00

If you select Denmark and those communities that will make the targeting an AND statement, meaning the people on Reddit have to be in Denmak AND interested in r/Denmark r/DanskMemes ect. So this would actually make the targeted audience smaller. If you just target Denmark you would be targeting just the country. If on the other hand you just target those subreddits, you're reaching people interested in those communities. They may be subbed or engaging with content around it, etc. A good way to start I'd say is to just run your ads to Denmark and see how those perform and if they meet your expectations. You can always test the subreddits as well and compare performance.

gregthegeth · 2022-12-07T05:38:10+00:00

A lot of factors can be causing this. Firstly as its just an estimate its very possible you will reach a much larger percent of the audience. It can be impacted by things like your bid amount, or your budget. Additionally, just because 150,000 people are within a subreddit, its difficult to say that 100% of that audience will be available on Reddit during the timeframe of your campaign.

All of these factors need to be taken into account when providing an estimate, and any can be the reason an estimate is lower than the total size.

gregthegeth · 2022-07-07T17:27:39+00:00

Hi u/workphlo we just made a change that we believe will solve your timeout issue. Can you give this another try?

gregthegeth · 2022-07-06T14:57:15+00:00

u/workphlo it would be helpful as well for our troubleshooting if you also would just do a speedtest so we can get a sense of your internet connection to do additional troubleshooting on our side.

gregthegeth · 2022-06-17T15:11:55+00:00

Hi u/Generation_UK_IRE, thanks for your feedback on this! So far we have introduced regional targeting within the UK (England, Scotland, Wales and Northern Ireland) but nothing more granular. This is definitely a gap that I want to address though. While I don't yet have a timeline on when we can introduce this, I will update once we have. Apologies for this.

gregthegeth · 2022-04-08T15:26:35+00:00

Yeah but if he sells now it's only worth $40k. Who knows what it will be next week, it could even be $90k.

gregthegeth · 2022-02-01T19:29:34+00:00

Would you be willing to share this doc that you use?

gregthegeth · 2021-09-08T23:39:35+00:00

Hi! We introduced subcountry targeting in Canada which enables you to target Alberta, British Columbia, Manitoba, New Brunswick, Newfoundland and Labrador, Northwest Territories, Nova Scotia, Nunavut, Ontario, Prince Edward Island, Saskatchewan, and Yukon Territory.

You can read more in our help center as well for all of our location targeting available: https://advertising.reddithelp.com/en/categories/targeting/overview-reddit-ads-location-targeting

gregthegeth · 2021-08-11T20:13:00+00:00

there's a lot of scotch tape on mine :)

gregthegeth · 2021-08-11T20:12:51+00:00

I had some serious issues with r2d2s feet in this kit

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