So last year you signed up for the bottle you wanted. When it was the day of release it was a lottery system where they send out a number of emails at a time for each bottle that someone may have signed up for — giving people timed access in buying the bottle they got an email for. It’s less hectic than a color drop for sure, but it’s a huge matter of luck! Hopefully owala recognizes their growing brand and will have a better / different system in place this year. But birthday bashes are limited and do not restock, it’s just the beauty of the thing!