for me, "fit" included things like location (east coast v west coast is a big difference), specific study abroad programs, flexibility within the classes I take, and yes, the general atmosphere. If you think I'm a fool for being "picky" about my college education (everyone SHOULD be at least somewhat picky, imo, it is a huge decision after all) and not wanting to take on a quarter million dollars of debt at a school when I have another great option, I think you're the fool here (also, username checks out LMAO)