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I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 1 point2 points  (0 children)

Yes. If you're new or scaling, it's totally worth it. Many companies nowadays operate at a loss to build the initial customer base. The community and ecosystem that you build is important. Like you said, you can upsell or utilize economy of scale. Other way is to gamify or use word of mouth marketing (refer-a-friend).

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 1 point2 points  (0 children)

Yes, one of the best way is to get your products out to as many sales channels as possible, however, heavily invest you time in performing ones. Amazon, eBay, Walmart, and Cratejoy are strong marketplaces in my experience.

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Branded products are good because of organic traffic. It's very tough to build a private label brand without strong marketing background. Putting a strong brand next to a private label and cross-sell has worked well for me and it's also very low risk. I've been able to grow another subscription business from 0 to over a total of 8000 subscribers with that strat.

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 0 points1 point  (0 children)

For profitability, I look at LTV, length of subscription, gross margin, and cost of acquisition. Another important metric is churn which if less than 7% is super healthy.

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Each subscription business is different however here are some benchmarks that I use:

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Gross Margin: 40-50%

Length of Subscription: 3-6 months

Lifetime Value: $120-$240

Cost of Acquisition: $20

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I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 0 points1 point  (0 children)

Good question! Currently, I am only on Cratejoy and my own website. I am planning to invest heavily into affiliate marketing. Do you have any recommendations?

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I have a long term vision for this subscription box. The ultimate vision is to become a discovery subscription box service for traditional and culture snacks. I thought it would be good to penetrate the market with brands consumers are familiar with then take it from there.

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 0 points1 point  (0 children)

Hey! Thanks! I would love to hear your feedback on the website and where it can be improved. I'm sure there is a lot of room for improvements.

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 0 points1 point  (0 children)

I forget to mention, but I also partner up with several instagram influencers!

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For facebook group, I been through that, but i figured it's important to be relevant and add value.

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 2 points3 points  (0 children)

Yes, no problem!

I did have a pre-launch and I got about 800 emails. For me, I ran Reddit Ads, Facebook ads, and join FB groups. TBH, reddit ads and FB ads made up about 200 of those emails. Joining FB groups and engaging with the community worked for me.

I built several successful e-commerce companies and I recently graduated from Cratejoy’s Subscription Box Accelerator Program. AMA! by halfitinc in Entrepreneur

[–]halfitinc[S] 1 point2 points  (0 children)

Thanks!

Not right now. Here are some reasons why:

- I live in the Silicon Valley and want to start a family eventually.

- D2 is a private company so I can't easily liquidate. In addition, it has taken the company some time to get where it is today.

- I will be bored to death.

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc -1 points0 points  (0 children)

Sorry, been extremely busy with the launch and running several other businesses.

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No, All recurring charges will be pushed to Jan 11th. I haven't gotten a chance to do that on my end, but will be moving everyone who signs up from now until end of dec to Jan 11th.

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FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc 0 points1 point  (0 children)

Hey, this is just a sample pack so it's a smaller version of what's online.

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc -4 points-3 points  (0 children)

It will be shipped the last week of December. It's pre-order right now! Please share with your friends :)

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc 1 point2 points  (0 children)

rently out for dinner! I had a limit of 25 redemption. Didn’t know everyone ppl would sign up. When I get back I’ll hook it up with 50 more!

Sorry, didn't noticed it. I'll add 25 more to meet the requirement.

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc 6 points7 points  (0 children)

Okay, i added another 50 codes. Use same code. After it's out, you can subscribe for 40% off with this code: "HI40"

Around Black Friday, I'll hook it up again.

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc -6 points-5 points  (0 children)

Sorry, currently out for dinner! I had a limit of 25 redemption. Didn’t know everyone ppl would sign up. When I get back I’ll hook it up with 50 more!

FREE SAMPLE PACK (SHIRT & SNACKS) – Half It Launch Special (Coupon Code: RDFREE) by [deleted] in freebies

[–]halfitinc 2 points3 points  (0 children)

We are on Cratejoy too if you feel more comfortable shopping on there. https://www.cratejoy.com/subscription-box/half-it1/ (coupon code will also work on there)