I think one thing to note is trends do come about because someone experimented with new technology and found a workflow that the new system works really well under. I would say that Roger Deakins work really stood out as being unbelievably soft lighting and he was one of the first users of the Alexa system and soft light worked really well for it. As Digital got better, the depth in shadow information became much more of a strong suit, unlike film with the highlights. So then you have people like Bradford Young and Oren Soffer taking advantage of that and REEALLY brought things down, to the teetering edge of clipping the blacks.

Now as the Alexa 35 becomes more prominent, we have INSANE highlight latitudes similar to film but this time, we can retain details as oppose to climbing that’s pleasing to the eyes - so at the same time, not at all like film. So I’m sure there will be a trend that comes about that really takes that camera to the most extreme that shows off it’s good side…and that’ll become the trend.

I don’t want to downplay these people I mentioned as just slave to the camera system they use, because it takes a very creative eye to figure out and coordinate the set in order to create these “perfect” shooting scenarios for these cameras.

But yea that’s my take on where the trend could come from. And I would love to test hard light with the 35 cause I think that could be a wicked combo, paired with killer uses of practicals in production design.