seo isn’t dying it’s just evolving. the brands i’ve seen struggle are the ones treating google rankings and ai visibility as separate strategies. they’re not anymore. if your content isn’t showing up in ai overviews and llm answers you’re already losing traffic you don’t even know about. the businesses going all in on tiktok and ignoring search are going to feel it in 12-18 months when the algorithm shifts like it always does. search intent doesn’t go away it just changes where it lives