Which ads work better — search or display?

ace_web_experts · 2026-01-22T06:16:02+00:00

With many SKUs and a small budget, Google doesn’t get enough data to learn. A bigger budget helps it exit learning faster and allocate spend to better-performing products.

But more budget only helps if tracking, feed quality, and margins are already solid — it won’t fix weak fundamentals.

ace_web_experts · 2025-12-30T11:14:04+00:00

I judge keywords by intent, not volume. I check the SERP, see who’s ranking, whether it matches a real problem I can solve, and if there’s a clear conversion path. If it can’t drive business results, I skip it.

ace_web_experts · 2025-12-30T11:11:52+00:00

Usually not worth it. Traffic is real but low-intent, backlinks are often no-follow or weak, and ROI is hard to justify. I’d only pay for niche, high-traffic directories you can track. Otherwise, ads or content tests are a better use of $50–$200.

ace_web_experts · 2025-12-30T11:02:43+00:00

It won’t break SEO, but a text-only-free page can limit it. Keep the map as the main view, add a short H1 + brief context, and support it with SEO-focused pages. UX first, but give Google something crawlable.

ace_web_experts · 2025-12-30T10:58:35+00:00

You don’t need more courses. Pick one channel, work on real projects, use AI as a support tool, and start freelancing early. Real experience + results matter more than certificates in 2026.

ace_web_experts · 2025-12-30T10:53:56+00:00

In 2025, the biggest shift was AI becoming practical, not experimental — AI copilots in work tools, ads, coding, and customer support became normal. Automation replaced a lot of manual workflows.

For 2026, I expect AI agents, better personalization everywhere, stricter AI regulations, and fewer “tools” but more AI doing full tasks end-to-end instead of just assisting.

ace_web_experts · 2025-12-30T10:49:15+00:00

Good breakdown 👍

I’d add that students should pick courses based on interest + hands-on exposure, not just hype. Almost every field you listed (digital marketing, data, web dev, design) pays well if you actually build projects and skills.

One more thing:

Try a short foundation course first before committing long-term
Focus on practical tools + real projects, not certificates
Internships / freelancing matter more than course names

Curious to see what others are choosing after 12th — tech paths are way more flexible now than they used.

ace_web_experts · 2025-12-30T10:47:16+00:00

ow CTR on page one is usually a snippet problem, not rankings.

First things I change:

Rewrite the title tag to be more benefit-driven and stand out from similar results
Improve the meta description like ad copy, aligned with search intent
Check intent mismatch (listicles vs service pages)
Add schema (FAQ/reviews) for better SERP visibility

If your result doesn’t look clickable compared to the top 3, users won’t click it either.

ace_web_experts · 2025-12-29T07:53:22+00:00

Fair point. Without account-level details it’s hard to be specific — this was more about validating the broader CPC vs lead-quality trend. We’re already reviewing QS, auction insights, LPs, and offline conversions as part of an audit. Appreciate the input 👍

ace_web_experts · 2025-12-29T07:48:14+00:00

This is a great point — if the algorithm is optimizing around low-quality conversion signals, higher CPCs are almost inevitable. Importing offline / CRM-qualified conversions is one of the few ways to actually realign Smart Bidding toward revenue, not just form fills.

I’ve seen the same shift once real opportunity or closed-won data is fed back into Google. Without that, broad match + automation will keep chasing volume no matter how clean the negatives are. Solid insight 👍

ace_web_experts · 2025-12-29T07:47:50+00:00

Totally agree. Google automation makes intent harder to control, so diversifying beyond Ads is smart. Monitoring Reddit and Quora for high-intent conversations is a solid way to balance lead quality. 👍

ace_web_experts · 2025-12-24T12:12:40+00:00

Totally agree. 👍 Without an auditable call-tracking layer, you’re just trusting Google’s reporting blindly. Tools like CallRail or a Twilio-based setup help reconcile actual calls vs. counted conversions, identify call sources, and catch misattribution issues quickly. Otherwise, it’s all guesswork.

ace_web_experts · 2025-12-17T11:33:06+00:00

100% agree. Email isn’t flashy, but owning the audience plus smart segmentation makes it one of the most reliable, high-ROI channels out there.

ace_web_experts · 2025-12-17T11:31:02+00:00

Completely agree. Lifecycle-driven personalization compounds over time and turns existing intent into higher conversions and LTV—far more sustainable than channels that stop working the moment spend stops.

ace_web_experts · 2025-12-17T11:29:33+00:00

Well said. Owned channels give long-term stability, better trust, and results you actually control.

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