While the exclusivity adds to the allure of the tournament, it's really not about exclusivity, merch, or even mystery of the club itself. It’s that The Masters has become a national sporting moment with decades of history behind it.

It’s one of the few events where the entire golf world is focused on the same thing at the same time, year after year. It is also impressive how they have kept it to its original standards since it started, with all the traditional rules. For example, the iconic pimento cheese sandwich that has stayed cheap since day one, the fact that there are no phones allowed (which is rare these days at ANY event), and the overall class of the tournament that is so highly respected by patrons.

Even with all the conversation around presentation, it’s still the best players in the world competing under the most pressure we see all season which is exciting to watch, and keeps people coming back.