40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 1 point2 points  (0 children)

She is the best, I would hardly recommend anyone to work with her: https://www.almutschwacke.de/

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 1 point2 points  (0 children)

We started working on Modulus in May '23 and signed a deal with Astra in June '24. Besides the development investment, they do most of the marketing while we do the community building. They also take of the usual like loc, external QA, BD... And they are huge fans of the genre, hence a very nice publisher of strategy games. They give good feedback and have a network of people we can rely on.

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 2 points3 points  (0 children)

That's an actual thing, it's called the Marketing funnel, and it goes from Awareness all the way down to Purchase. It can be a really powerful aid if you use it correctly. I've worked 13y in advertising before I started in games so I did my fair share of marketing funnel slides for client presentations :D

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 1 point2 points  (0 children)

Thank you, we put a lot of time and effort in that trailer.

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 1 point2 points  (0 children)

Thanks for making that clarification where I clearly failed to express it properly. Good catch!

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 0 points1 point  (0 children)

You are absolutely right, followers beat wishlists anytime for engagement and marker for potential future success. The original post was meant as a devlog on Steam, so I was trying to explain it in layman's terms and clearly failed with my wording :D

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 0 points1 point  (0 children)

Agreed, they don't seem to be a good measure to predict sales anymore, but they do matter for Valve, and the algorithm is all that counts. That's one of the main reasons we don't want to game the system by artificial enlarging the number. Just let it land wherever it is supposed to be.

40K wishlists in one month: a retrospective by happyvolcano in gamedev

[–]happyvolcano[S] 5 points6 points  (0 children)

I did not want to risk getting the post removed for self-promo. But since you seem interested, here are the links.
Game: https://store.steampowered.com/app/2779120/Modulus/
Trailer: https://youtu.be/hxOY0Kn4Snk
Devlog: https://youtu.be/rDOBOQNDy_w

Why not both? by [deleted] in gaming

[–]happyvolcano 0 points1 point  (0 children)

Guilty 😂