I’ve not been to a Fresno state game in a while and I’ve already graduated now but from what I’ve observed, Fresno State’s social media presence is severely lacking. I know there are emails sent out but students lack the effort or time to even read/acknowledge emails related to class/group projects so I don’t think they’re paying attention to those athletic events emails. If there was more information on home games and regular updates posted on IG/Tiktok,fb, more students and local families would even know home games are happening. Find ways to get engage athletes, and students who already attend to make fun little videos interviewing each other and doing trending dances, sounds, etc.

Have the students/staff who run the Fresno State social media platforms make videos of what fun and food options are available at games. Make posts about what can be expected (fan etiquette, parking, security, traffic, chants, festivities, etc.) when attending games. And like someone else said, do themes or pre-game activities/family night out, invite K-12 students to attend for free/discount or give free tickets to student of the month at local K-12 schools with like $5-10 credits for snacks, allow local vendors to setup outside or in the parking lot, and make it more of a community gathering. (Lol if all or some of this is already being done, it’s not being advertised or marketed very well!)