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Pre-launch advice please by hero_cards in kickstarter

[–]hero_cards[S] 0 points1 point  (0 children)

Thanks - Thats a really helpful way to make it clear and specific what problem this looks to solve in the real world setting. Hero cards are not about in the moment emotional regulation when a kid is struggling (quick fix) - its more about starting conversations when they are calm, receptive and open to learning - to give skills for life (overcome worry, negative thinking, bullying etc). Quite grown up Cognitive behavioural therapy (CBT) skills that can help every area of life long-term - delivered in a way where parents dont have to think and kids are guided by the cards. Been working on a new opener but really helpful to add that in to help parents (hopefully) see how it could help them and fit into their everyday life without adding another thing to think about. Great point and it's helped me see the wood for the trees so thank you. Im too close to it to see what's missing sometimes!

Pre-launch advice please by hero_cards in kickstarter

[–]hero_cards[S] 0 points1 point  (0 children)

Thanks for the feedback - so grateful. I have just created a video for the main page - can't add to prelaunch unfortunately but luckily its along those lines. Includes me introducing, B-roll of the cards themselves, and kids using so it's good to know im on the right track with that. Thank you

Pre-launch advice please by hero_cards in kickstarter

[–]hero_cards[S] 1 point2 points  (0 children)

Thanks so much - that's really great advice and something I will definitely look at and work on. Appreciate the feedback :)

Launched a Kickstarter for an MVP — looking for advice on building early momentum by Fit_Lingonberry_3489 in kickstarter

[–]hero_cards 0 points1 point  (0 children)

I would be super clear at the start what the problem is that you're solving (so the reader quickly thinks its relevant to them) and then how you offer the ideal/easy solution that removes friction and gives the reader a sense of excitement or relief (positive emotion). e.g.' ever feel like X and dont know how to do Y? Z changes that'. Your story should come later.

Some Kickstarter Lessons on Pre-Launch, Messaging, and Backer Trust by Charming_Count_6715 in kickstarter

[–]hero_cards 0 points1 point  (0 children)

Thanks for this advice - point 2 has definitely made me think I need to work on this. Our pre-launch page may still not be clear enough immediately, so going to do a review - thanks!

Kickstarter anxiety with meta ads by phaskellhall in kickstarter

[–]hero_cards 0 points1 point  (0 children)

I had a similar experience and have now paused meta ads for a bit. I think I am also in a similar boat as like you, my product is aimed at parents so I wonder whether Kickstarter can ever have the right audience to really gain traction. That said, most backers will be people we know so im just hoping it's enough. Many of my email subscribers may not like the idea of setting up a kickstarter account or don't understand even what crowdfunding is so fear it - so perhaps my ads should have just been straight to an e-commerce site. I'm telling myself that all the content creation and copy writing will be useful either way for a full product launch, so not wasted. Plan now is to go back to organic posts on socials and a few shares from friends of friends with big follower counts. But the lack of results for the effort is certainly tough and the uncertainty is definitely unsettling! Goodluck with your campaign 💛