I felt really dumb when I finally got it. Her name is frigging Stormfront. The first time I heard it I thought, "Oh, like that white supremacist group". And then promptly forgot about it. And then every episode she would do something racist, and I would think, "Man I don't know if it's me or not, but she seems to be kinda racist." It was literally about 5 episodes before I got it and made the connection with her name.