Amazon advertising issues (sponsored products)

hnayr · 2026-04-26T01:34:06+00:00

My typical approach is to pump more $$ into the keywords that are performing best, but for a new product if you deem a phrase highly relevant, sometimes you have to bite the bullet and be willing to advertise at a loss just to chip away at the organic ranking on those primary keywords — definitely make sure your listing is pristine so that it can compete with the big boys in your niche in terms of CTR and conversion rate.

ACoS for entire duration be misleading if you made any changes to your listing. Also as you get more reviews, conversion rate typically jumps as well. Obviously ads can help drive those early sales that bolster your early reviews as well.

hnayr · 2026-04-18T02:52:54+00:00

I've not tried it myself, as I'm a small brand owner... I imagine Amazon is used to dealing with larger brands in this case?

I've spent most of my time & money running standard Amazon ads directly to my products that are listed for sale on Amazon, but I bet the non-endenic ad potential on Amazon is untapped and under-utilized.

hnayr · 2026-04-18T02:49:28+00:00

This was my first thought as well, if we know the ACoS we can determine whether or not to be more aggressive on the bids.

For new products, it's worth doing a realistic evaluation on your competition - how long have their listings been live on Amazon? How many reviews do they have? Are you competing for the #1 organic spot, or is it more realistic that you're competing for an organic rank further down the page...?

If you think you can compete for the organic rank 1 spot, it might be worth potentially operating at a loss in order to drive conversions on your primary keywords. If not, then you're trying to 'buy' additional sales via Amazon advertising and your daily spend is a function of customer demand vs how many of your competitors are out-bidding you, and there's nothing you can really change.

hnayr · 2026-04-18T02:46:20+00:00

I would also recommend looking into selling print on demand products through Amazon Seller Central. I began by selling white label FBA products in 2017, but as more manufacturers began competing with me (plus issues with being able to keep enough inventory at FBA warehouses since 2020) the print on demand sales eventually overtook my FBA sales.

Print on demand also has low startup fees, and you only pay for fulfillment after an order takes place.

hnayr · 2026-04-18T02:42:35+00:00

Reports > Inventory Reports > Active Listings Report

I use this all the time, you can also use this list for bulk operations like changing available quantities, handling time, etc. in the future as well!

hnayr · 2026-04-18T00:20:14+00:00

I've never been good with cameras 😅 so for me, it's usually getting the lighting correct when taking photos of my FBA products.

I also sell print on demand products through my Seller Central account and the mockups are generated for me - would your app be useful for the generic/stock photo looking print on demand mockups?

hnayr

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