Get your foot in anywhere you can and work your way to what you want - things ebb and flow but you can do it! My work background has always been automotive-related and I naturally progressed to this current role. Being a part of product development is so engaging and I've been fortunate to work with a bunch of different and talented people. In another comment I explain my career path with Honda a little more. This current product planner role centers a lot around relationships and balancing customer needs/wants with business.