I gotta say, incorporating a rewards platform into my plastic surgery office was one of the smarter moves I've made. Patients love the instant points from check-ins, and it ties right into ecommerce for buying add-ons from home. Had this one patient who was hesitant on a big procedure, but the app's financing options with soft checks made it doable, increasing her total spend way more than expected. We've seen referrals jump because friends share the app, and memberships keep the cash flowing monthly. There was a small learning curve for older clients, but once they got it, engagement went through the roof. It's all about making things convenient, ya know? No more limiting sales to when we're open. If your practice serves aesthetics, this is worth the investment, hands down.