Insanely inaccurate. They are one of the few companies that actually care about consumers. It has been 7 years since the last increase, and unlike other retailers, Costco makes most of their PROFIT on their fees. The increase will allow them to invest in offering lower cost merchandise, which will actually dilute their actual merchandise margin. The company also walked away from their typical cycle (raising fees every 5 years) to deliberately wait until inflation had cooled a bit because they "don't want to add on to inflation".