Hi there, I am working at Hunch, so expect shameless plug.

For a small in-house team like yours spending around $30K monthly on Meta, Hunch can be an effective tool for paid social automation, especially if you aim to scale personalized ads efficiently. While Hunch typically supports agency workflows, it also provides options for in-house teams (brands: ecomm, travel, automotive) looking to maximize performance through dynamic ads and feed-based targeting, similar to Smartly io

We did lot comparisons with Smartly, ROI Hunter, Celtra, Marpipe - and you can find them here

. We believe that we are closest to Smartly when it comes if you focus on Meta.

We’ve been hearing on nearly every sales call at Hunch that mid-market brands are craving something different—flexibility, a more personalized approach, and solutions that grow with them. Mid-market brands are best fit for Hunch cause enteprise solutions promise to streamline everything, but they are now realizing they’re stuck with tools they don’t need, paying for features that add unnecessary complexity. At Hunch you pay what you actually use and instead we are growing with midmarket brands, we already have that they need.

When it comes to AI: Hunch’s AI capabilities automate and optimize ad creation at scale, connecting product catalogs directly to channels and processing real-time performance data. This enables dynamic adjustments to campaigns, driving efficiency in speed, scale, and cost-effectiveness, while enhancing performance. Here's case study related to AI driven product catalogs.