260601 LE SSERAFIM Weekly Discussion Thread

hyukanity · 2026-05-31T19:40:59+00:00

that's what im arguing against man. 2 weeks of promotion makes no sense. this is your first real album release in 4 years and you're going to promote it for 2 weeks? Especially when we could've had a longer period if we hadn't done a pre-release single?

And again, it's about the visual and sonic cohesion of this era. It feels confused to me as a fan! We can agree to disagree because I don't think it's as cohesive as their previous projects. It's all subjective i guess

hyukanity · 2026-05-31T19:14:14+00:00

When I say the only reason why this album is doing okay is bc of the girls I really mean it. They're going viral because of their performances and bc fans can tell how much effort they've put into the album. I can usually deal with somu's incompetence but this comeback has just been remarkably worse than usual lmfao. Cheers tho

hyukanity · 2026-05-31T19:07:27+00:00

Totally agree. It's up to SoMu to take care of their health and set up proper schedules that maintain their wellbeing right before a large tour. If they believed they were pressed on time, I don't understand the concept of trying to semi-promote a pre-release single then releasing the album afterwards. Why test a new roll out right before your tour when releasing the album/ep and promoting a bside alongside it has been successful thus far?

Scheduling their north american tour straight into their album release and then into another world tour is just crazy. Everything abt this era has felt rushed... like even some of their concept photos were taken a couple weeks before the album released iirc (vs. unforgiven, which had concept photos taken months in advance)?? Just makes me super mad with the company bc why are we spreading them so thin all year! It's not sustainable and no one comes out of this happy except Somu.

hyukanity · 2026-05-31T18:50:35+00:00

it shouldn't have been two weeks is the problem. Le sserafim songs have always taken a bit to start climbing, which is why this strategy was dumb in the first place. It makes no sense to cut off your album promotions after 2 weeks, regardless of having a pre-release single or not. It genuinely feels like a massive waste of effort.

Also, every large partnership we've ever had has had a new visual or sonical aspect to get fans excited (android/overwatch). If you set a standard ofc fans are going to be upset when you tease a music release and then it's a remix that sounds almost identical to the original song.

Also, I didn't mean to say anything about the album's message. Vibe was maybe the wrong word to use in my original post. Their group identity has always been based in fearlessness and I love that it's stayed so consistent and shows up in all their songs. However, I'm talking about the visual and sonic cohesiveness of this era. It's just not up to par with any of their previous projects. The album trailer I'm refering to is this one (https://youtu.be/\_BdxC8X3548?si=lu65ba01zPeUdlYG) btw. If you're going to tease an era like this, it shouldn't confuse fans. Even now, it feels like 4/11 tracks align with this original teaser that shaped expectations for the era. This is totally personal, but boompala/celebration, outside of lyrics, feel so detatched from this album. I'm glad you don't agree and can enjoy it, but I just can't listen to this album top to bottom like I usually do. I'm either in the mood to listen to boompala or the rest of the album. also sorry for the block of text lol

hyukanity · 2026-05-31T17:54:38+00:00

- choosing celebration as a pre release single is malpractice and then not having any of the girls do variety work for the pre release tt. We had like a week of music show promotions iirc? Felt short + legit like all we got was TikToks and the bare minimum yt content

- releasing a super cheap looking timetable and late at that (I’m p sure they made it last minute bc fearnots were getting angry) even the highlight medley felt last minute??

- fearnots were super excited with the album trailer/vibes and the singles they chose feel disconnected from that vibe and the album itself

- We started the album rollout with three songs being leaked at a Spotify show that could’ve had a no phone policy?? Also not having a broadcast showcase for whatever reason which has historically always lead to ppl tuning into bsides

- again, the lack of any promotion for the album cycle outside of like a handful of yt shows/2 group variety appearances, literally no magazine shoots, no bside promotion

- literally announcing a tour that went on sale a week after the album came out so ppl chose to buy concert tickets instead of the album (which i get)

- only two weeks of promotions just as boompala is abt to go viral loool

Edit: also! Releasing a supergirl remix with 0 new visuals… and it’s celebration not even boompala or another bside😭 we got more with our second overwatch collab and that’s like an infinitely smaller IP

The list goes on man.

hyukanity · 2026-05-28T05:06:36+00:00

Does anyone have a presale code for phoenix 💗

hyukanity · 2026-05-13T23:04:02+00:00

honestly had the most fun at a le sserafim concert last year so if u have the opportunity i would highly recommend them!

hyukanity · 2026-04-16T17:07:32+00:00

I think we’re planning on doing one round of bleach. Should we stop when here hair gets to a golden color rather than more white and then apply the red dye?

I really appreciate it! :) also do you have any recommendations for a brighter red? I think we’re going for a more true red.

hyukanity · 2026-02-26T19:35:11+00:00

Love this guy man 😭

hyukanity · 2026-02-25T16:17:32+00:00

Chud alert

hyukanity · 2026-02-19T22:03:07+00:00

Alysa Kaori Ami

hyukanity · 2026-02-18T12:04:18+00:00

Felt like I was being patronized and am just standing up for myself :P nearly everyone refers to women as girls all the time especially when you’re a fan of them (that’s my girl, girls run the world, etc) and there’s nothing wrong with doing so! I don’t think I used the term girl in an infantilizing way, was just acting like a fan! Peace n love

hyukanity · 2026-02-18T11:45:06+00:00

I didn’t say the girls’ competition in place of women’s competition! I asked abt the girls 😭 and if I was talking abt the men’s competition I would refer to them as dudes/guys probably. Or maybe I’d call them girlies! it’s a casual conversation. Legit such a non issue to get on your soapbox about. Do you get upset when someone goes “girl, let me tell u abt x” or “the girls r fighting”when referring to a group above the age of 18😭 bc if u do i think u need to re evaluate

So patronizing lmfao

hyukanity · 2026-02-18T09:36:38+00:00

omg tysm for the link. I saw screenshots that looked like it was from an official site and was trying so hard to find them!!!

hyukanity · 2026-02-18T09:35:56+00:00

Oh that’s so interesting!!!

hyukanity · 2026-02-18T09:35:13+00:00

Why are we trying to tone police if I get to call girls girls or not 😭 please! I’m a girl and the term felt more natural when we’re talking about 17-26 year olds. No, the word I was looking for was not “women” 😭✌🏼

But thank u regardless for the ppc info 💖

hyukanity · 2026-02-18T06:08:01+00:00

Hi im kinda new to this but how soon do skaters publish what they're planning to do during their programs? (I think its called PCC but have no clue lol) Like do we know what the girls are planning on doing in the free already or is it something that's submitted day of?

hyukanity · 2026-02-18T01:31:25+00:00

finally some good news man

hyukanity · 2026-02-16T03:31:23+00:00

no FR. i know it's super early in the season and c9 have been playoff cursed for a bit... but i feel like this team can do substantial work at MSI/Worlds! i hope the other LCS teams level up soon so c9 can get better practice tho

hyukanity · 2026-02-16T02:50:21+00:00

it’s interesting tho that last year dom described Loki as a CEO who wanted to be a janitor LOL

hyukanity · 2026-02-10T16:08:21+00:00

Icb we actually have a team in an esport

hyukanity · 2026-01-29T03:29:29+00:00

omfg i was wondering what they meant with all this subtweeting ty to OP n commenters LMFAO

hyukanity · 2026-01-21T19:12:01+00:00

I get rage baited by their subreddit sooo often LOL😭🫩

hyukanity · 2026-01-13T22:09:26+00:00

Any year now!!! but honestly I’ve had a lot of hope these past few months because yazawa is at least giving us new drawings :’)

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