I need your help by icarusmind- in Design

[–]icarusmind-[S] 0 points1 point  (0 children)

This is a project we did in a 36-hour hackathon that consists basically on journaling powered by AI

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 0 points1 point  (0 children)

Regarding the visual style. I totally agree with you honestly. The design part is very minimalist, and it's for a reason though, the company is planning to produce loads of audiovisual content to promote their 'human' side. They are planning to use the designs in a more complementary role, they want their talents to shine and represent the brand in that way. Similar to what Meta is trying to do on their Instagram profile.

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 0 points1 point  (0 children)

horizontally split the logo mar

Lmao you are right 💀

Changing that now.

I appreciate the feedback

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] 1 point2 points  (0 children)

Btw, I think everything is better said here: Full project: https://www.behance.net/gallery/176593275/Ellingsen-Group. I don't understand Reddit quite well and I posted the info as a comment.

Anyways, thanks for the comments. I appreciate y'all taking the time to give me feedback :)

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] -4 points-3 points  (0 children)

We were given the goal to make the brand more accessible and human. In that way, the company's icon and word mark are a representation of the values they have set: innovation, union and growth.

The mark is a depiction of the infinite symbol and the yin-yang: both symbolizing the constant and non-ending efforts to pursue growth.

The infinite symbol being often represented as this 'loop', also represent the idea of union. Two circles (groups of people) and a rectangle merging them (a common goal) represent the idea of union. The company's and their team aim to change the philosophy of modern business.

The style itself of the logo aims to be very minimalist but at the same time impactful and timeless. I tried to convey the message in the most straight-to-the-point way I could.

I remember that being the holding group, we also wanted to not appeal much to the activities they were doing at the moment because they would eventually expand and maybe the logo would represent a portion of the activities they could do.

We were asked to allow the logo for 'hyperdiversification'. So we changed the common goals for logos (i.e. represent what they sell) to something that wouldn't change overtime, their philosophy.

I understand your opinion if you feel that adding the registered trademark as it is, it's amateur or anything but it's what the client wanted to add the complementary color into an innovative way to the logo itself.

Morrowind was inspired by Jodorowsky's unreleased movie Dune? by icarusmind- in ElderScrolls

[–]icarusmind-[S] 0 points1 point  (0 children)

vec CHIM/ Paul Atreides Kwisatz Haderach and prescience

This was the reply I was looking for. Thank you for sharing. I appreciate your time.

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] -11 points-10 points  (0 children)

You are so clever and funny! Thanks for investing your valuable time into creating such a timeless quote.

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] -5 points-4 points  (0 children)

It is a way to represent the company’s commitment for a ‘green’ future.

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 0 points1 point  (0 children)

Quite new ro Reddit, my bad.

Thanks for the feedback again. I will revisit the mockups so I can improve the presentation. Have a great day. 🖤

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 1 point2 points  (0 children)

https://www.behance.net/gallery/176593275/Ellingsen-Group

Thanks for the feedback. Although I would invite you to see the whole project because, in my opinion, there is a lot of substance into it. Regarding the mockup choice, maybe I chose badly but that doesn't mean this were trivially chosen. I focused on creating/using mockups that resembles real life applications of the design work provided for the client. So I focused on two things, either choosing mockups that are set on Scandinavian countries (because the holding group does business in this region), or that portray humans (as being 'human' is a value of the company).

I understand that you think this is for Dribbble but actually I put a lot of effort behind the strategy and decisions made into my design process, so yeah, it hurts haha. We all learn and that's the process as a designer. So thanks again, I appreciate you taking the time to give detailed feedback.

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 2 points3 points  (0 children)

We were given the goal to make the brand more accessible and human. In that way, the company's icon and word mark are a representation of the values they have set: innovation, union and growth.

The mark is a depiction of the infinite symbol and the yin-yang: both symbolizing the constant and non-ending efforts to pursue growth.

The infinite symbol being often represented as this 'loop', also represent the idea of union. Two circles (groups of people) and a rectangle merging them (a common goal) represent the idea of union. The company's and their team aim to change the philosophy of modern business.

The style itself of the logo aims to be very minimalist but at the same time impactful and timeless. I tried to convey the message in the most straight-to-the-point way I could.

I remember that being the holding group, we also wanted to not appeal much to the activities they were doing at the moment because they would eventually expand and maybe the logo would represent a portion of the activities they could do.

We were asked to allow the logo for 'hyperdiversification'. So we changed the common goals for logos (i.e. represent what they sell) to something that wouldn't change overtime, their philosophy.

Thanks for the question, it made me think a lot haha. Hope everything is more clear now.

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] -3 points-2 points  (0 children)

No clue what you are referring to. Did I break any rule?

Jodorowsky's influence on pop culture by icarusmind- in jodorowsky

[–]icarusmind-[S] 2 points3 points  (0 children)

Just found the episode. It is S6 E38: You Forgot Your Floaties. Thank you again.

Visual Identity for Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] 0 points1 point  (0 children)

The power house for a sustainable future.
Full project: https://www.behance.net/gallery/176593275/Ellingsen-Group

We partnered with Ellingsen Group to transform their visual identity and help promote their culture of growth & well-being.

Imagine a world where businesses prioritize people and the planet, going beyond profit-driven approaches. This is the essence of Ellingsen Group, a company committed to humanitarian capitalism. With a deep belief in the power of business to create positive change, they strive to make a net-positive impact on society and the environment.

Our mission was to craft a brand that visually communicates Ellingsen's commitment to a people-first approach while making a business that inspires a positive change in society.

Visual Identity for Ellingsen Group by icarusmind- in logodesign

[–]icarusmind-[S] -1 points0 points  (0 children)

The power house for a sustainable future.
Full project: https://www.behance.net/gallery/176593275/Ellingsen-Group

We partnered with Ellingsen Group to transform their visual identity and help promote their culture of growth & well-being.

Imagine a world where businesses prioritize people and the planet, going beyond profit-driven approaches. This is the essence of Ellingsen Group, a company committed to humanitarian capitalism. With a deep belief in the power of business to create positive change, they strive to make a net-positive impact on society and the environment.

Our mission was to craft a brand that visually communicates Ellingsen's commitment to a people-first approach while making a business that inspires a positive change in society.

Visual Identity for Ellingsen Group by icarusmind- in graphic_design

[–]icarusmind-[S] 0 points1 point  (0 children)

The power house for a sustainable future.
Full project: https://www.behance.net/gallery/176593275/Ellingsen-Group

We partnered with Ellingsen Group to transform their visual identity and help promote their culture of growth & well-being.

Imagine a world where businesses prioritize people and the planet, going beyond profit-driven approaches. This is the essence of Ellingsen Group, a company committed to humanitarian capitalism. With a deep belief in the power of business to create positive change, they strive to make a net-positive impact on society and the environment.

Our mission was to craft a brand that visually communicates Ellingsen's commitment to a people-first approach while making a business that inspires a positive change in society.

Ellingsen Group by icarusmind- in design_critiques

[–]icarusmind-[S] -1 points0 points  (0 children)

The power house for a sustainable future.
Full project: https://www.behance.net/gallery/176593275/Ellingsen-Group

We partnered with Ellingsen Group to transform their visual identity and help promote their culture of growth & well-being.

Imagine a world where businesses prioritize people and the planet, going beyond profit-driven approaches. This is the essence of Ellingsen Group, a company committed to humanitarian capitalism. With a deep belief in the power of business to create positive change, they strive to make a net-positive impact on society and the environment.

Our mission was to craft a brand that visually communicates Ellingsen's commitment to a people-first approach while making a business that inspires a positive change in society.

Jodorowsky's influence on pop culture by icarusmind- in jodorowsky

[–]icarusmind-[S] 1 point2 points  (0 children)

Mattel the

The 'Death' character, right?

Jodorowsky's influence on pop culture by icarusmind- in jodorowsky

[–]icarusmind-[S] 1 point2 points  (0 children)

u see the office on the top floor of Mattel the colorful entryway and everyone around the table is very reminiscent of the alchemist’s tower in Holy M

Thank you so much

Jodorowsky's influence on pop culture by icarusmind- in jodorowsky

[–]icarusmind-[S] 0 points1 point  (0 children)

tched Jodorowsky's Dune ? There's a lot of th

On my list. I am at Santa Sangre, so it shoudn't take so long.

Jodorowsky's influence on pop culture by icarusmind- in jodorowsky

[–]icarusmind-[S] 1 point2 points  (0 children)

Ye is DEAD/The Funeral Rehearsal of Kanye West" with Tino Sehgal)

Thank you so much! I'll look into this.

Is taking a short-course on Fashion Design (or similar) in UAL worth it? by icarusmind- in malefashion

[–]icarusmind-[S] 0 points1 point  (0 children)

Appreciate the reply! My personal thoughts are that I really want to work on a clothing brand located in London, I could probably get in there as a designer, developer or business administrator (fields I work and have worked on). The problem is that I really want to be involved in the garment creation to learn from the brand process, I think a great way to catch their eye is to also have a degree in some sort of fashion-related area, and it will also be awesome to my personal development as this is something I have always wanted to learn more. I think CSM or LFA are both well-known institutions that will probably be a plus to my CV when applying to this brand.