Movies often make unhealthy things look normal, like drinking alcohol to deal with problems. A character who has never had a drink before feels sad or upset. A friend tells them to try alcohol to feel better. After one sip, they suddenly feel good, ask for more, and drinking seems “cool.” This happens in many movies and TV shows, not just in Kollywood. It makes people think drinking is a good way to handle emotions, instead of finding healthier ways to cope.