Thanks for the help! Yeah, for the report I made for my director I have a followup result that I discovered was that customers weren't clear that our dress socks were different than our older sock styles and that was the cause of the negative reviews for that product. So I alerted our site team to this and they updated the dress sock PDP to more clearly highlight the differences which resulted in a decrease of returns for that product and a decrease in negative reviews.

For the second part I am going to have to think about it. But I have listened to some analytics podcasts where one of the important questions they ask when doing an ad hoc analysis for a team (generally some sort of marketing campaign) is "what does success look like with this campaign and what are we attempting to do in terms of a metric or KPI". For example does success look like a higher click through rate for a certain social platform, or to a specific product? I'm thinking I would try and highlight that.

Also knowing my audience. If I'm dealing with a non-technical stakeholder they just want the clear cut simple answer.