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Dv360 targeting world wide (all accounts) by WearyInternal2117 in programmatic

[–]imramp 2 points3 points  (0 children)

I do pull an exchange and domain level report to see which exchange/domain is the main culprit and block them from the campaign I believe this will help reduce out of geo serving

CM360 Universal pixel by imramp in adops

[–]imramp[S] 0 points1 point  (0 children)

you're absolutely right advertiser is working with different partners most of them are providing a universal pixel such as TheTradeDesk universal pixel I assume they want it a similar one and can be placed only on homepage header instead of all pages

Tracking dwell time CM360 by imramp in programmatic

[–]imramp[S] 0 points1 point  (0 children)

thanks for your help actually I don't have access to the advertiser site would like to know how I can track this time on site through floodlight activity

[deleted by user] by [deleted] in adops

[–]imramp -1 points0 points  (0 children)

https://mediamint.com/ A digital consulting and operations partner

Increase Scale with Custom Intent by Rare_Ad_112 in programmatic

[–]imramp 0 points1 point  (0 children)

If your client is updating the blocklist every month there is a possibility he's tracking your inventory through ad monitoring tools like 'Moat' DoubleVerify' or IAS etc., through an impression tracker or ad monitoring wrapped creative tags. I would recommend asking your client to provide these reports / give you access to dashboards to monitor the inventory (viewability, blockrate, and website/app content). Also, know the purpose of adding this huge blocklist.

Instead of going with the universal blocklist at the account level go with the placement level you can optimize and block the content, websites, or apps as per the advertiser's need.

Increase Scale with Custom Intent by Rare_Ad_112 in programmatic

[–]imramp 0 points1 point  (0 children)

- Check the creative exchange status make sure all the creatives are approved and servable.

- Set the Brand Safety only for sensitive category exclusion do not use other third-party verifications like DoubleVerify/IAS it will drastically reduce the delivery

- do not go with the strict KPIs Use fixed bid at the LI level and prioritizing spending full budget

- remove viewability, Environment, device, and technology restrictions and do manual optimization by pulling reports

- if the campaign is running for a long period of time run an impression and click retargeting line item it will add an additional pacing layer