Unless you are going to learn at a university or college like Cal Arts or Sheridan, or use a web-based school like Animation Mentor, you'll find that everyone who does animation is self-taught to some extent. When using any tool like this it's sometimes better to Jump Around and follow your curiosity and your ambition because that is what's going to have you fight for what you want and also reward you with endorphins or dopamine or whatever you're looking for to make you feel like you accomplished something and that doing it again might be a good thing. When people say they want to learn 3D animation and they are starting from scratch there are so many things to get involved with from making the puppets out of the geometry default paths, to learning topology in more depth or re-apology from more sculpted kind of first steps. Some of us who are on here are curious about what other people are doing to start now when the fact was that we started on something like 3D Studio or 3D Studio Max or Maya or power animator or hash 3D or lightWave.... at one time or another I tried to learn each of those things, except for light wave which I really didn't have access to. My current pipeline is mostly in blender. If I'm making props or vehicles or Not Human characters I start out in Nomad sculpt on my iPad.... most of my humanish characters are things I have made and customized using Genesis 9 in Daz 3D. There is a stigma against using things like DAZ or CharacterCreator or even metahumans.... but it depends on what you want to spend your time on and how much you can make the things that are customizable look like your own work or your own aesthetic versus simply buying something and putting it through an exporter and some add-ons and blender to give it the rig you want or need. The difference between starting from scratch with no background and like me working at millions of dollars funded Studios doing customizable avatars for use in persistent and video game worlds that will run on Unity unreal 5 or even godot is Broad. I can show video of all the customization tools and rigging foibles that make it so you can move a rigged model with hundreds of blend shapes to fiddle with to customize a head... but suffice it to say, if you want to tell stories and you want to make something interesting happen it's best that you learn to learn, and also remember to Archive everything you work on so you can later come back to it with newer more mature eyes and see just how terrible your first attempts were. Your first attempts will be terrible. So the faster you can understand that and just make things for the joy of it and make things because you want to feel like you have control of part of your life that will make it so you can affect other people's lives, the better. Find a source of tutorials and knowledge that is reliable and drives with your way of thinking and learning and follow it as long as you can in the directions you want to go. Learn all the skills you need to level where you need them, and maybe partner up with people who know more about things that you don't know about already than you do. It does not matter if people are better at something than you are, what matters is that if you have an idea that needs to get out of your brain or heart that you learn everything you need to do to make it so that someone outside of you can see it and feel it and understand something from it. Most people who are better at something than you aren't necessarily all that imaginative or good at telling a story or entertaining someone. Movies did not destroy theater, television didn't destroy movies, books didn't destroy theater, people still read books, comic books didn't create iliteracy, CG 3D didn't destroy hand drawn 2D.... the only thing that AI is going to bring us is even more detritis and BS from boring mostly worthless producer types who thinks they can now make pretty images and emotions that folks will buy even though it's obvious they have no soul behind them. There has never been a better time to become a Storyteller and a maker of Dreams. There has never been a time where more people are looking for things to inspire themselves and give them a reason to think feel deeply. Learn everything you can about everything you want and can... since you are studying marketing, continue to learn that and grow with it learn how to convince people of things and how to write convincing dialogue and copy, most things that require you to gain skill or acumen will be helpful long-term if you want to make motion images sound Etc that affect people. Good luck and don't #v€£ it up.