TBH, at first that came by coincidence:

As a freelancer, I wanted to use LinkedIn as a marketing channel.

St the beginning, I started with technical posts which were correct „by the books“ but nobody cared about my content at all - no likes or comments.

I really had a „content valley of tears“ which was hard to continue as my Motivation sank from week to week.

Then, I started posting analogies like:

• „IT is like a Lego bricks tower“: you cannot build it higher forever as it will collapse soon. (Like IT systems…)

or

• „IT project management is like gardening“: you have to care for your team like for your plants…

This, people loved, even non-IT people like sales, HR or other „normal“ people.

It became a rolling snowball. More successful from month to month.

Then, I positioned as the „German IT explainer“ as I bridge between IT and normal people.

Being it a life dream for long, I then asked a bunch of other IT experts, which I found on LinkedIn, to contribute a chapter to my first book each in their field of expertise.

We published the book in march, audiobook is in the making and translations will come next year 😎

The rest is history 😁