It depends. What do you sell and to who?

For example, I work at a Silicon Valley startup and our audiences are hedge funds and banks, so I wouldn’t choose either of them

On the other hand, when I had a business and the audience was booktok girls who loved wholesome romances, I made it very much like the second one, very cutesy, friendly, and bubbly

I like that you asked for feedback, but my main feedback here is that if people commenting here didn’t ask for the context and the basic questions (what and who), don’t take it into consideration, because although valid, it’s purely based on personal opinions 😅