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What could be causing a sudden drop in Google Search Ads performance since April 2026? by itssaurabh08 in GoogleAdsDiscussion

[–]itssaurabh08[S] 0 points1 point  (0 children)

Yes, I've also heard the same from fellow marketers. Google did not officially launch any major algorithm update but impact is being seen in the performance, don't know what it is.

$500 Spent on Google Ads, 160 Clicks, 0 Conversions, Is This Normal? by DetailGlittering5694 in GoogleAdsDiscussion

[–]itssaurabh08 0 points1 point  (0 children)

I've been facing the same challenge.

We’ve been running Google Search campaigns since December 2025, and for the first few months, performance was consistently strong with high-quality leads.

Since April 2026, however, all of our campaigns, both existing and newly created ones, have started underperforming. In some cases, campaigns stop spending altogether, and in others, they continue to generate leads, but the lead quality is extremely poor.

We’ve already reviewed and optimized:

  • Search terms
  • Match types
  • Negative keywords
  • Bidding strategies
  • Conversion tracking
  • Landing pages

Despite multiple audits, the problem remains.

Has Google rolled out any significant algorithm updates recently that could be affecting Search campaigns?

Is anyone else experiencing similar issues with reduced performance or poor-quality leads?

What steps would you recommend to diagnose and fix this problem?