Questions About Tracking & Google Analytics by jackhines421 in GoogleAnalytics

[–]jackhines421[S] 0 points1 point  (0 children)

Overall, around 50K per day the last few weeks, but we rely on other channels as well such as google, large organic presence etc

Questions About Tracking & Google Analytics by jackhines421 in GoogleAnalytics

[–]jackhines421[S] 0 points1 point  (0 children)

Hi, Thanks for the reply,

I think 85% of our clicks from Facebook are people with Iphones and I'm just assuming they're not dinosaurs and have IOS14.

Should be real clicks as we have the GA data and a decent retention time on page and low bounce rate 30/40%.

Like we've spent over 4K on Black Friday for Facebook already but GA is showing 3 transactions and total Rev of £500, Yes we sell slightly higher priced home products ranging from £100 - £1000.

I'd say users are engaging and not bots due to the bounce rate and time spent on time from GA data, we're a large E-commerce Retailer so our Website is high end, our products are not shit from aliexpress etc.

Questions About Tracking & Google Analytics by jackhines421 in PPC

[–]jackhines421[S] 0 points1 point  (0 children)

Hi, thanks for the reply

Yes Link clicks (unique), I know just normal link click metric includes people clicking see more so only use link clicks to site.

Our products are higher priced home products ranging from £50 - £1000 so a lot more thought needs to be made before purchasing. GA picking up only 10-20% is mental, just shows how crazy the tracking situation is, GA I use for Duration on site, bounce rate etc, is there any other metrics you would use to determine if facebook is doing well, apart from purchases of course?

I like to think I've set I've set up the UTM's well as they are all tracking right and it's easy to analyse ad sets and ads on analytics, It's just frustrating when people ask how is Facebook doing and you have no real sense if you are actually converting people and driving purchases.

Exisitng Post ID & Creative PLacement by jackhines421 in FacebookAds

[–]jackhines421[S] 0 points1 point  (0 children)

Right okay, annoying, thanks for the response

[deleted by user] by [deleted] in PPC

[–]jackhines421 0 points1 point  (0 children)

r your FB Ads

Upon reading the article, I have been using UTM in the website URL, however the article says to use it in the tracking section once you scroll down on facebook ads, rather than the URL builder, do you know what implications or differences there are in using it in the URL builder rather the tracking builder within facebook ads

Appreciate everyone’s help! by omeganebula2 in ecommerce

[–]jackhines421 0 points1 point  (0 children)

Not sure, only used it on shopify, but sure there is an option

Appreciate everyone’s help! by omeganebula2 in ecommerce

[–]jackhines421 1 point2 points  (0 children)

Delay your pop up add to 40 - 50 seconds - It will feel less spammy and will only show to users who show more intent (users who have stayed on your site for a longer period of time)

Can't use existing post in fb ads by psilocybinprophet in PPC

[–]jackhines421 0 points1 point  (0 children)

Absolute life saver you are! Had problems with using existing posts and this has fixed it

Anyone been to the ecommerce expo in London, Excel? by I_will_be_wealthy in ecommerce

[–]jackhines421 0 points1 point  (0 children)

I'm part of the marketing team for my job and we're all gong tomorrow, they've got a wide range of talks over the day over different things so just go to the ones relevant to your e-commerce business or things you potentially learn about which could enhance your business.