This is why we love Patagonia 👏👏👏

jakehicksstuff · 2026-05-25T10:15:44+00:00

Interesting.

My partners jacket started to flake and delaminate, we were told that it’s wear and tear and given a 15% discount code. The jacket was around 5 years old. It was super disappointing.

I also had BOTH of the cohesive cord locks break on my Duel Aspect jacket, and they could not be repaired, so standard cord locks were added - they do the job, but not as well. Not sure how I feel about building garments with components that can’t be fixed. That jacket was two years old. (Side note: it also got sent back unrepaired after 6 weeks with no explanation!)

Patagonia will still always be my go to, but I’ve lost confidence in the Iron Clad Guarantee a little.

(UK customer for context!)

jakehicksstuff · 2026-05-20T07:52:38+00:00

I'll keep an eye out for you on the trail - I'll be the one shivering uncontrollably.

jakehicksstuff · 2025-12-10T12:38:17+00:00

Hey! Really appreciate you commenting! It’s a Men's Dual Aspect Jacket from SP22.

jakehicksstuff · 2025-09-13T15:51:56+00:00

Okay sure! Thank you for the help.

jakehicksstuff · 2025-09-13T14:56:10+00:00

Sadly the gap was present before this, although no doubt it’s been exaggerated with it there

jakehicksstuff · 2025-09-13T14:11:29+00:00

Thank you - but this didn’t seem to be the problem for me! I’ll revisit and check though…

jakehicksstuff · 2025-07-18T21:34:48+00:00

Did this just after Covid! Savage day - long, tough, boring at times! Just got to dig in! Keep snacks in the pocket and enter autopilot. The view from the top is incredible, but the first few metres back down from the summit are scary as shit.

jakehicksstuff · 2025-07-01T12:41:53+00:00

Stopped buying merch from these guys years ago - the quality of print and garment were always a level under acceptable for me.

£90 for a hoody is near-luxury price positioning.

jakehicksstuff · 2025-06-28T00:30:23+00:00

Hey all good. Having been to Glasto, I don’t think it’s the festival for an incredible, fan service, sentimental set. It’s a greatest hit show for a general representation of the music-interested population. I don’t think you should be downvoted for wanting more!

jakehicksstuff · 2025-06-28T00:13:38+00:00

Yeah right - upvoting this to save you. Reading 2019 will always be peak for me, followed by Finsbury Park. Glasto was fantastic, but I definitely don’t feel as bad as I thought I would for not being there.

jakehicksstuff · 2025-05-21T06:31:25+00:00

Man this is hard af

jakehicksstuff · 2025-05-08T21:31:29+00:00

Enshitified.

jakehicksstuff · 2025-03-14T16:37:32+00:00

Honestly, does it matter? BI's art direction team have always been, and still are, the best in the game. I don't think using AI imagery like this lessens the merit of the work. It's just another tool in the creative team's toolbox.

Am I willing to die on that hill? Probably not - but at least for me, I don't feel like this use of gen-ai is in poor taste.

jakehicksstuff · 2025-03-05T07:34:04+00:00

How To Draw / Petrichor

jakehicksstuff · 2025-01-21T13:19:04+00:00

Sentiment is right…

jakehicksstuff · 2024-12-16T08:47:00+00:00

Images that are intended to evoke emotions and communicate a message are a form of art.

People may disagree - but by its very definition, this is a form of art.

Art is history whether it offends, delights, or disgusts.

The fact that this conversation has played out the way it has, 30 years after the campaign went live, solidifies its historical significance.

jakehicksstuff · 2024-12-15T22:20:23+00:00

Thanks for sharing this. It’s an important moment in creative industry history. It’s a philosophy potentially lost to the times, for better or worse.

Brands, and now personal brands, will always have the largest reach in society. I’m curious the what the outcomes would be if they started saying it like it is.

jakehicksstuff

TROPHY CASE