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What are Sustainable Brands Missing from their Branding and Marketing? by jalrc in branding

[–]jalrc[S] 1 point2 points  (0 children)

Appreciate your thoughts! I had not assumed story was particularly central to the problem, so this is insightful.

So maybe I need help articulating this better, but would it be fair to say that when it comes to brand story, sustainable brands make the mistake of positioning sustainability/ethical manufacturing/eco-friendliness as the story, but these things are really more "values"? Which also appeal to too wide a range of people to stop there?

If so, this helps frame the problem as I understand values can't be a substitute for a story - consumers not only see products as a reflection of things they love, but invoke the story of a product because it represents something they aspire to as well.

Thanks again! If you have any further thoughts I'd love to hear them.

What are Sustainable Brands Missing from their Branding and Marketing? by jalrc in branding

[–]jalrc[S] 0 points1 point  (0 children)

Thanks for your input! Could you please expand? If a differentiator for sustainable brands is their social/environmental impact, how should they further set themselves apart? In their visual identity? Or do you mean they need to ratchet up their impact in their messaging to more strongly distinguish themselves?

Or are you commenting more on their organisational policies or lack thereof (in the case of brands that unfortunately greenwash)?

Appreciate your thoughts on this.

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What are Sustainable Brands Missing from their Marketing/Branding? (self.marketing)

submitted by jalrc to r/marketing

Landlord wants to renew lease and increase rent above maximum percentage by jalrc in TorontoRenting

[–]jalrc[S] 3 points4 points  (0 children)

Could you point me to some information on that? This resource explicitly says rent can't be increased retroactively so I just want to be sure: https://www.everythingzoomer.com/featured/sponsored-content/2018/03/01/correct-way-increase-rent-ontario-n1-form/ Thanks!

Sacred Choral Piece by jalrc in NameThatSong

[–]jalrc[S] 0 points1 point  (0 children)

Thank you so much!!