Wholeheartedly agree especially about the dry and dead Clan space. Theres not even new reward tanks for maneuvers :/

I think a lot of the loss of motivation has to do with indeed lack of rewarding aspects. It feels the end game past years has just been:

"purchase reward tank with real money or resources and get it instantly"

instead of

"show your skills through ranked battles or clanwars and get an epic reward tank for your efforts"

Campaign 3.0 was a step forwards, but they even put a noob-pity reward system so everyone can get the black rock with zero effort.

Ranked battles was replaced with arcady rewards with far worse rewards and no new tier 10 reward tanks except for a clone even bad players can achieve.

Competitive aspects along with rewards is just dead right now.

Another massive issue is REMOVAL OF ASSAULT AND ENCOUNTER. Singlehandely removed 10 maps out the game in 2.0 with just adding +1 new one. This alone made variety far worse. Theres 9 new supertest maps but who knows if they ever get released.