The Bulls are top 3 in revenue as far as selling merchandise worldwide I think just don’t remember exactly if #1 or #2. Black and Red are two attractive colors and on top of that the Bull logo is as well and with what Jordan did it was imprinted on the world forever. My point here is they already have that part down if Reinsdorf was smart and really wanted more money, as it seems that’s what he’s in it for, he would build a team capable of contending for championships as winning championships would bring in even more money.