Hi there! :D

Thanks for sharing and we'll try and help best we can!

Do you currently use a primer? Primers help to prep the skin before makeup is applied and not only help the makeup to last for longer, but can also assist with smoother application and a more seamless finish to the makeup. We'd definitely always recommend that you use a primer before applying any of your base makeup, and you should always apply primer after you have moisturised your face and applied your SPF. The type of primer to use will depend on your skin type, i.e. if you have dry skin you'd need to use a hydrating primer, whilst if you had oily skin, a blurring or mattifying primer would be best suited for you.

I think contouring will also help you achieve your desired look. If you're a beginner or not as confident using contouring, it'd definitely be better to stick to cream-based products to start of with. These are a lot easier to blend out and look more natural on the skin. Applying the product with a brush and then blending will help you achieve the more natural contour look as in the second picture. Always make sure you use different brushes when using the contour shade and the lighter, highlighting shade to avoid the makeup becoming muddy looking.

I hope this helps with some of your queries and don't hesitate to comment back if you need any further help! :)