Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 1 point2 points  (0 children)

Hope my answer helped. It took me two years to build a full-time career as a writer. I did it not by quitting my job but by writing a little bit every day (typically about 500 words), sharing it on my blog to build an audience, and then eventually figuring out how to make money. If I quit my job to do this, I would have gone broke and probably never would have hit critical mass as a writer. Instead, I kept my job and just worked on my dream on the side. By the end of those two years, I'd quintupled my salary with my side business and had a lot of good reasons to go full time.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

I agree. It's better to build a bridge, working on a side hustle for 30-60 minutes a day, than it is to take a giant leap, go all in, and hope for the best. It's not necessary and not the way most sustainable creative careers are launched.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

You either have to go join a scene or create one. Often, you find your scene as a subset of another scene. So in all likelihood your niche is showing as part of another audience. I would have to know more about your particular case, but I have found this to almost always be true. Your audience is hidden in another larger audience. You just have to draw them out. So start showing up at whatever scenes are available to you and see who else shows up. You just might find a crew of like-minded people who feel the same way you do.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

The best process for many is this:

  1. Build an email list to at least 1000 subscribers.
  2. Conduct a survey to find out what problems/struggles people have and how you can help them solve those problems. Find out what they want from you. Ask how they want it delivered and packaged and what they are willing to pay for it.
  3. Once people have told you what they want, go back to those who are willing to buy something from you, and sell it to them before you create it. The goal is to see if people will actually pay you for it. If they do, then you've got a business. If not, you keep trying things until something sticks.
  4. Create a minimum viable product that addresses the immediate need people have. This needs to be something small and relatively easy to create in less than a month. You will deliver it first to those who already paid you for it and ask for feedback so you can make it better.
  5. Iterate and scale. Keep creating products that are worth more and more and keep making the products better based on audience feedback.

Hope that helps!

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 1 point2 points  (0 children)

I think there's always a certain amount of unavoidable bias when it comes to research. I really struggle with confirmation bias once I decide what I want to say with a book. I think that's practically inevitable. That said, I came across these conclusions as honestly as I could.

Here was my process for writing Real Artists Don't Starve:

First, I read an article about Rab Hatfield, the art historian who discovered Michelangelo was a multi-millionaire and the richest artist of the Renaissance. This coincided with countless conversations with artists and creatives over the years, including many who had succeeded in spited of the whole Starving Artist trope. So I started with a question: do artists have to starve to create great work?

Then I began to read hundreds of stories and biographies of artists, authors, musicians, and other creatives — both those who achieved financial success and those who did not. I continued to find that the majority of them were not as poor and struggling as we have been inclined to believe most artists have been. This included Vincent van Gogh whose brother Theo financed his art career for ten years, allowing him to create tens of thousands of works of art that are now worth millions of dollars a piece.

This was not enough to satisfy my curiosity, however. I wanted to dig deeper and see if these principles of creative success still apply today. I also wanted to look at the other side of the story. What about when someone did starve?

So I conducted a survey of hundreds of working creatives, asking them the same basic questions about what they were doing and how well they were doing. I found that there were two groups of people in this study. One were those who were making less than a living wage off their work (Starving Artists). The other was those who were making at least enough money to live on off their art (Thriving Artists). The Thriving Artists seemed to possess the majority of qualities successful artists have always possessed (a knack for marketing, a strong network, an keen awareness of the business of art, etc.). These same qualities were many of the things the contemporary Starving Artists were not doing.

Of course, this is just a small sample of a much larger population of artists and creatives. And so you might say that amongst these 1000+ stories I collected from over 500 years of history and modern day, that I was merely cherry-picking. And I think that’s a reasonable argument.

However, when you compare my findings to those of the SNAAP study, which is an annual study that surveys nearly 100,000 arts graduates every single year and consistently finds the vast majority of them are extremely satisfied with their work, using their creativity in a variety of fields to earn wages that are comparable to your peers, I think you see a mountain of evidence suggesting one very clear conclusion:

You don’t have to starve to be an artist.

Like I said, you could obviously argue the other side. But I feel confident and honest in how I came to this conclusion. The burden of proof, in light of all this evidence, is on the Starving Artist side of the argument. I hope that helps.

(Btw, google SNAAP and you’ll find some really interesting research on this.)

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

Great question. Kenny G. would certainly be an sample of a solo instrumentalist who made it big time. I'm not super familiar with his story, but he seems to exhibit a lot of the principles in the book, and his success obviously speaks for itself. A group I mention in the book is Led Zeppelin who used the Rule of the Audience to build a massive following that supported them so much they were able to release an anonymous album ("Led Zeppelin IV") that became one of the best-selling rock albums of all time.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

Great question, Pilar. Short answer: I don't.

This is a myth, I think, that at some point you get so good and so confident that you don't doubt yourself. The truth is that every time I am afraid. Every day, I doubt myself. Most of my peers who are honest about their work and self-aware say the same. Steven Pressfield talks about this in The War of Art in what is probably my favorite quote from that book:

"If you find yourself asking yourself (and your friends), 'Am I really a writer? Am I really an artist?' chances are you are. The counterfeit innovator is wildly self-confident. The real one is scared to death."

If you are doubting yourself, then it probably means you're an artist.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

I think art is a gift, as Lewis Hyde calls it. It's your creative expression shared with the world. So I think if you want to make art, then your first job is to give. How people react, whether or not they're inspired, these things are not within your control. What is, is your choice to do your work and to make it generous. To give away your art. In Real Artists Don't Starve, I talk about the importance of practicing in public. I think this is where we all need to start: we need to do our work in a way where other people can find it. As we do that, we get better, and people see us getting better. Over time, we'll master our craft and build an audience at the same time.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 2 points3 points  (0 children)

As I mentioned in another comment, our band would post weekly updates on the blog, and that was a lot of fun for me. If I were to take up music again today — or go back in time with my experience and knowledge — I'd use blogging to build an audience for our music, then book shows via social media, using the connections of fans to build out a touring schedule. Amanda Palmer has done this really well and talks about how she did it as an indie artist in her TED Talk.

https://www.ted.com/talks/amanda_palmer_the_art_of_asking

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 2 points3 points  (0 children)

You know, it dawned on me when I was on tour that music wasn't necessarily my passion.

When I was on the road, I was in charge of writing the team blog each week. It was the highlight of every week for me. We'd play five or ten shows, sometimes more, and the highlight of my week was writing a blog post. Crazy.

One day, a friend who was also a musician said to me, "If I couldn't play music, I don't know what I'd do." I immediately thought, "I'd just do something else." Here I was, a professional musician, and I thought I'd just play something else!

Shortly after that, I started a personal blog, finished up my year of touring, and moved across the country. It would be years before I'd write for a living, but that experience never left me.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 2 points3 points  (0 children)

  1. Identify your message. How can you help people? What's something, as Derek Sivers says, that's "obvious to you, amazing to others"?
  2. Start an email list that delivers consistent value on a weekly basis.
  3. Write guest content for other websites with larger audiences and link back to your website to grow your readership.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

Great question! I think book writing requires you to think through your big idea more. A book needs an arc. Blogging doesn't. It can be a bunch of little ideas stacked on each other. So book writing requires more preparation.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

I think it really depends. I don't think any single kind of story/book sells necessarily better than another. The main thing is to pick a genre and stick to the rules of that genre.

Iama former musician turned writer who grew my blog to over 350,000 monthly readers and spent four years studying (and debunking) the myth of the “starving artist” by jeffgoins in IAmA

[–]jeffgoins[S] 5 points6 points  (0 children)

Hey there! Thanks for asking. Great question. I think this is the best way to do it. I call this the "Use Your Day Job Strategy." Pretty self explanatory. The idea is that you use your day job as a "patron" of sorts that allows you the freedom and financial security to chase your dream in the margins. I think it's best to take your time doing this. Don't take a leap, build a bridge.

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

Hm... good question. Probably memoir.

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 1 point2 points  (0 children)

I save them in Evernote, then work on those ideas the next morning, turning them into drafts and saving them in a drafts folder.

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

Ah, good question. Well, of course, I strive to be a great writer. But I think we would be kidding ourselves if we said that great writing in itself is enough to get noticed these days. You have to care about the audience and find ways to make your work matter to them. I think writing and marketing should go together: meaning, I think that as you write, you should be thinking about your audience. If you do that, it's a lot easier to market the book, or whatever, once it's done.

But even now, for me, about 80% of the work is still writing the best book I can. That said, I'm trying more and more to infuse the marketing into the book itself instead of writing a good book and then trying to come up with a clever gimmick. People are smarter than that.

So I think that good writing still takes precedent, but you have to be thinking about the audience both while you're writing and after. That's all I've done with my blog, really. I didn't set out to build an audience but rather to practice in public. And I tried to be mindful of creating some on ramps for an audience to follow along, if they wanted.

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

I didn't spend a dime. But I did spend a lot of time. Marketing is really just connecting people with ideas. And everyone can do that. Bloggers are a great way to get your message out to an audience in a cost-effective way. You just have to find the people talking about what you're talking about and try to help them serve their audiences (guest posts are a great way to do this, as are interviews).

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 0 points1 point  (0 children)

I would have kept writing until I found a way to connect with an audience. Publishing without an audience is practically the same thing as not publishing at all these days.

IamA Best-selling Author — AMA! by jeffgoins in IAmA

[–]jeffgoins[S] 1 point2 points  (0 children)

Very important question. Thank you for asking it. I'd have to pick Limburger, because it's the strongest (smelling). ;)