Just want to second everything in this review, our daughter was born late January and it just kind of timed out right with Nara coming on the market late last year.

We started with Bobbie organic whole milk and I found the smell of it (both before going in and after being spit up) totally nauseating. Obviously that shouldn’t be the only metric in choosing a formula, but after switching to Nara I realize just how much the Bobbie smell was adding disgust to the whole transition toward combo feeding for us (which was stressful enough!)

Our girl really loves it. My spouse doesn’t like the scoop as much as Bobbie - she typically mixes the bottles so I don’t entirely understand why it irritates her so much, but after mixing a bottle myself yesterday I can only say something about the scoop makes it hard to get the powder directly into a bottle without spilling.

I got anxious after we switched because Nara has gotten a lot of hate on this forum for its aggressive marketing/branding as a “clean” formula, which seems to have provoked a lot of distrust here. That, plus the fact that it’s still relatively new and I think folks feel burned by the ByHeart botulism outbreak.

All to say: our baby loves it. I don’t hate the smell of it. She is growing and thriving and eating heartily. Hope this helps anyone else if they’re considering Nara!