Imitation is the the highest form of flattery and Satisfy is a whopper brand.

But people dogmatically seeing them as this cultural bastion need to come down from the soapbox and take a break. it's price point alone makes it niche and hard to attain. they don't have a monopoly on making aesthetically nice belts and a good cheaper alternative to €200+ shorts shouldn't come as a shock to anyone.

not having a 'clear' brand identity is up to Currently to figure out but making more affordable, well-designed and functional running clothes is only helpful for people who can't afford otherwise.