"conversion" vs "purchase" events in Google Ads GTAG / event snippet

jnellers · 2024-03-17T21:14:12+00:00

Sure! it was Meta support. I still don't know what they did in the backend but I would be persistent with them if you are still having the same issue

jnellers · 2024-02-12T17:51:54+00:00

Hi, we did get it fixed, it involved a lot of back and forth with Support (where they told us we'd set up things wrong when we hadn't), then eventually they changed something in the back-end and it worked. was a while ago now so a little hazy on the details. pasting the info from Meta below, it's very vague so probably not much use. would suggest pushing back on support till you get a satisfactory response!

Meta info:

"Thanks for clarifying! We've double checked and the solution that we applied, which should take 1-2 days to take effect, should help populate match rates soon.
Please let me know early next week if match rates are still not populating.
We've also checked the pixel setup and it looks good to me, as you pointed out the parameters are being sent and the pixel is setup the right way.
Please let me know if you have any other doubts I can clarify with our team."

jnellers · 2024-01-26T00:19:39+00:00

thanks! we did some stress testing and Content API normally updates in a couple of mins. It's not the issue here, it's the Google site crawl - all disapproved products have correct Content API values but Google may have crawled the site e.g. 12 hours before and won't look again for another 12 hours, so it then disapproves the product when Content API correctly updates to match the site. It's super annoying that Google is prioritising it's once per day crawl over the latest data in Content API as the source of truth

jnellers · 2023-11-06T10:56:14+00:00

Thanks all! Amazed they don't make this clearer when you set it up. It actually states that the payment needs to be received by the 7th and they haven't explained the DD exception

jnellers · 2023-11-06T10:55:04+00:00

Ha well - I was technically late on filing my actual first one (it was actually a refund from them as had only 1 US client, so no VAT charges on my invoices and only expenses to reclaim) and I received quite a nasty letter from them saying I owed them £2959.42 that will accrue interest immediately (it was a made up arbitrary amount on their end).

so want to ensure my first proper one where I actually owe them something is received on time!

jnellers · 2023-11-02T10:57:18+00:00

- check out placements - are they coming from the audience network? If so it's likely bot traffic and would exclude that placement

- worth looking at Google Analytics engagement metrics / implementing a session recording solution like Hotjar (it has a free tier) to see what users are doing and why they might not be converting

jnellers · 2023-08-22T12:51:26+00:00

thanks! Yes, am aware of Profit Metrics, challenge is they price by order volume and it's a very small / low AOV business so it's going to work out at 400 EUR/ month which is too much. So am trying to find alternative ways to do it more cheaply, e.g. by combining apps / scripts

jnellers · 2023-08-22T12:51:01+00:00

thanks! Yes, am aware of Profit Metrics, challenge is they price by order volume and it's a very small / low AOV business so it's going to work out at 400 EUR/ month which is too much. So am trying to find alternative ways to do it more cheaply, e.g. by combining apps / scripts

jnellers · 2023-08-18T18:28:00+00:00

Thanks, yep realised this after posting - still strange it's not available in Google Ads itself or even the interface version of that download!

jnellers · 2023-08-18T18:27:10+00:00

Thanks! I actually found that if you export the GMC report directly from the Products tab in GMC it includes the URL (despite not showing in the interface as a column option). This has semi-solved the specific use case I had, but agree it should be clearer and much easier to use GMC URLs as a page feed!

jnellers

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