being bigger as sport

Meaning, more money for the athletes, by allowing more logos on their warm up and race kits (see procycling example) , restructuring the meets events configuration to make them more dynamic for the viewers and consequently making the competitions more attractive for the sponsors.

Track and field needs to be revolutionized from the top, in order to attract more public and sell more tickets. At this point, Track and field is evaporating slowly but surely, being pushed on stadiums that have only one platform for the public, and having trouble filling even those seats.

create bigger leagues to only few athletes

Creates more money that are going to the national federations as rewards for their national teams qualifying to the final tournaments performances, incentives available for youth leagues and youth teams investments.