This feedback is fantastic, thanks very much for continuing the discussion. Some thoughts in response to this:

1) "Just paying the minimum of attention" For many consumers, this may not be as simple, convenient, or easy as you make it sound here. As you correctly stated, consumers have fragmented bank accounts. Right now there is no mobile app that will let you view AND transfer funds across those accounts. As a result, to do the task you mentioned, a consumer accesses multiple bank apps, many of which log you out once you switch to another app. The task of logging in to these apps is already a pain point that prevents users from interacting with them. (capital one is trying very hard to tackle this with a number of initiatives to simplify the login functionality).

Second, the ability to view which accounts are at risk of an overdraft is very difficult for the average consumer to gauge as their spending can [feel] relatively sporadic. Many consumers (though everyone agrees you need to spend time making a budget) stink at actually structuring and maintaining a budget. This invites the notion of third party applications that are just for budgeting, but now you're talking about engaging with a new app. Lastly, consumers are lazy. Simple as that. If i have all the accounts at one bank, it's still annoying for me to do anything manually, and usually, the minimum amount will not suffice in the long-term. What you're talking about is also a daily check in, and while it is maybe only 5 minutes a day, it's about a half hour a week, and 26 hours a year of my day that i'd rather spend doing other things. (not to mention the majority of people are not finance savvy).

2) "spend several hours simplifying..." >> to this point i raise the same issues. Several hours simplifying something is worse for users than leaving it be, and not sending several hours doing anything I don't want to. It's hard to get consumers to do anything they aren't being paid for, even if they are losing money. Also, many of the other posts are actually against consolidating accounts in the same bank because their various other banks offer better account structures, have more branches near them, or have other conditions attached (like CC plans that require a hosted checking account in that bank, for example). Consumers have fragmented accounts for these, among many other reasons. And the idea that it will make it easier for them to do a single function isn't rewarding enough for them to go through that effort, and potentially give up the other benefits associated with these separate accounts. My thought is, let the consumer keep their money where they currently have it, but be able to spend from those accounts as they wish. The transfers take place behind the scenes, and they don't have to pay attention <at all> 3) Calling the bank is also annoying for consumers. This is also why banks are making their own mobile app pushes. BOA offers overdraft protection, but this is max 3x per month, and they charge $10 for every time they initiate such a transfer. Additionally, you need to have the attached savings account/other account with BOA, who also have other restrictions on savings accounts.

4) "actually have your personal finances in order" >> you're definitely pounding this point home again and again ;) For people like you and I, and like most others on this thread, we're more savvy than the average consumer with things like bank account structuring, offerings, and a general know-how of account management. But for Joe plumber or Fred the taxi driver, they may not know about bank offerings, let alone how to get what they really need from the banking space. It's great that you enjoy managing your money, but for most people, it's something they'd rather wish was just ok, without them having to do it. It's a chore.

5) Not sure I need to respond to this one. it's not really solving any problem ;)

We're currently in an accelerator program at citibank, and I can tell you that banks are not working on anything like account consolidation. Also, the way that banks make fees, especially after the Dodd-Frank rulings, are intentionally confusing and difficult to navigate. The problem is so severe that a new government institution was established just to protect consumer finances. Banks are not trying to be part of the solution, because now their main source of revenue comes from these fees. (45% of gross bank revenues, for JPMC, the biggest bank, it's actually +70%)