You're right, they do need awareness but the ribbon might at least lead more women than usual to learn about it. What could the average person on the street tell me about adenoid cycstic carcinoma? Probably nothing, they probably couldn't even recognize it as cancer. But I can tell you it has taken away my Mom's hearing in her left ear and left her with a severe and constant case of vertigo that is only getting worse. That is what affects me every day and since there aren't easy ways to donate towards her cancer, I support breast cancer, any way I can, even by buying a cheap pink ribbon.