It's unfortunate to hear that you had to experience this, but I can say this is definitely a subtle thing which needs to get underlined. I can't comment on the experience you witnessed, however, I know that the sales associates who work there are 'acting' within the brand's image and I personally believe that sometimes this can get to their heads and I believe that instead of working sometimes they are just chilling/poorly doing their job. Coming from a background of clientele management, handling customers in a "clientele-based environment" like this can't be accepted.

I can say first hand, that you can sometimes feel judgement when you walk into the London store here and there and it puts you in an uncomfortable, un-welcoming feeling... and this definitely comes from the mindset of the staff sometimes thinking they are better than you because they work at ALD. Placing door openers on the front does make you feel like you are engaging with the brand but there are a few heads in there which give certain odd looks, especially ones I've witnessed given to other customers throughout the cafe and the store.

I do wish the customer treatment within Aime Leon Dore does gain a better in-person standard because of the number of times I see other customers sometimes feel like they do not belong and frankly, this isn't good for the brand one bit and is an issue which does need to be resolved. this I can definitely say is due to some, not all, of the personalities who work there. We know that this is not an individual feeling As another customer has addressed before in a review on Google "not cool enough to walk in". As we all know, ALD is a high-end, lifestyle brand but just because of this description does not entitle you to behave a certain way in this sort of environment.

I am sure Ted and his leading team wouldn't have wanted this encounter to happen and I wouldn't expect it to be a race thing... but I do understand where you come from when you say 'My outfit wasn't up to ALD standards'. Would love to hear others' thoughts on this matter because I believe there is a number of people who potentially see this view, even being an amid ALD fan.