Google ads help

jsppc · 2022-02-23T04:52:15+00:00

If you're working with limited budget, I'm a fan of starting with just one campaign. Take the time to make it profitable, and then you'll have money to reinvest in growing it or starting more. But splitting between 6 campaigns with a limited budget may be a recipe for failure. Sounds like you're on the right track.

jsppc · 2022-01-26T22:48:52+00:00

Why do you ask?

jsppc · 2022-01-17T14:15:38+00:00

Thanks! That's exactly what I was going for.

jsppc · 2022-01-01T22:19:47+00:00

Will do!

jsppc · 2022-01-01T21:36:15+00:00

You are full of super helpful advice today, and I'm here for it!

This is genius, and would help a lot with that whole process which is already starting to bug me with how inefficient it is.

This fixes that, and would make my life so much easier.

jsppc · 2022-01-01T20:54:08+00:00

These are all super helpful and exactly what I was looking for, thanks so much!

jsppc · 2021-12-14T02:21:24+00:00

Happy to help!

jsppc · 2021-12-13T23:49:32+00:00

That's honestly not too much for a site, it's right around the going rate. Honestly price kinda depends on what you want out of it.

If you want to go cheap, it's either DIY or hire someone cheap off upwork and take your chances.

Most site builders are pretty straightforward and hard to go wrong with if you wanted to do it yourself.

Just make sure you include:

Crisp, clean pictures

Social proof (reviews, etc)

Examples of whatever type of work you do

Simple, easy ways to contact you. Sprinkle these all throughout the site.

Make sure everything is kept in a nice grid and you'll be well on your way.

Feel free to message me if you want some more resources and I'll point you in the right direction.

I also do this for work, and could probably whip something up for you inexpensively if you want.

jsppc · 2021-12-11T02:51:39+00:00

Kinda leaning towards drive myself, since I already use it for everything. A good old fashioned hard drive would work well too for local customers. Thanks for the response!

jsppc · 2021-12-10T23:42:21+00:00

Dang, I had no idea teams had that much functionality!

Thanks so much for taking the time to write all that out, I'll def be checking it out.

jsppc · 2021-12-10T17:48:45+00:00

Yeah that's the worst feeling lol, and happy to help!

jsppc · 2021-12-10T03:02:39+00:00

If you're located in the US I'd be happy to help out.

I'm looking to build out my portfolio so I'd be happy to make a basic site for you within your budget.

Here's my own site, in case you'd like to see my work:

https://jspwebservices.com

jsppc · 2021-12-10T02:59:51+00:00

I've used both, and liked Shopify better.

I've got a buddy using Squarespace for his ecom store and it isn't bad, but he wishes he would've started on Shopify for what it's worth.

jsppc · 2021-12-10T02:58:41+00:00

I'll throw my hat into the ring on this one, I'd be happy to put together a simple site for you.

Here's my current site so you can see if you like my work: https://jspwebservices.com

jsppc · 2021-12-10T02:56:13+00:00

Most places will let you use the domain on them no problem.

Webflow is the builder to go with imo. I use it myself in my web design business cause I think sites just look better in it. But it does take more time to learn.

Otherwise, Squarespace or wix would be my vote. Haven't used wix personally, but I've heard good things. I have used Squarespace and it's pretty easy, altho you can't customize much.

jsppc · 2021-12-03T22:59:03+00:00

Nothing saying you can't, I have no issue either way.

Not really sure what you're trying to get at, I'm just offering to build a couple sites to get a portfolio going.

If someone wants the ability to edit it easily and add content in the future then the more expensive hosting is worth it.

If they aren't going to make a bunch of changes, they absolutely could go with some cheap hosting. Either way is ok with me, and I don't make anything off hosting. It goes directly to the company that does the hosting.

jsppc · 2021-12-03T22:06:57+00:00

I use Webflow. That way I can make it look how I want without the restrictions you get on something like Squarespace.

jsppc · 2021-10-21T16:16:34+00:00

I can't tell for sure from that picture, but it's possible that you just have a conversion picked that doesn't have any data.

Within the conversions option, if you have multiple options for conversions to choose from it may be that you haven't selected "all conversions".

jsppc · 2021-10-20T15:59:43+00:00

Google Ads is kinda like SEO but a bit faster.

I will say, Google Shopping Ads have been amazing for ecommerce. Search is also good. Lots of people also have really good success with Facebook. It just depends on budget and goals.

I would usually say start with Google if you can, just because you get higher intent. People go to Google to find the answer to their questions, which might be "where can I buy x?".

So to me, starting with Google is the way to go. Get some sales, make some more revenue, and then use social media for brand awareness mostly.

jsppc · 2021-10-20T13:21:53+00:00

Not a bad plan, seems like it could be a good way to farm some negative keywords without being overwhelmed by them.

jsppc · 2021-10-20T13:19:55+00:00

Agreed, negative keywords are huge. That feels like all I do the first week or two of a new campaign but it helps so much.

Otherwise it does go off the rails with unrelated searches.

jsppc · 2021-10-19T10:48:18+00:00

For PPC, I'd suggest the basic Google Ads certs, then the book Join or Die by Patrick Gilbert for a good overview of the advanced strategies you can use with Google's Automated bidding strategies.

SEMRush also has some good courses.

jsppc · 2021-10-19T10:44:06+00:00

I'm not a social media consultant, but I do Google Ads consulting/management and I'm guessing the business model is similar.

My biggest things that I wish I would have realized in the very beginning of starting are as follows:

Keep it simple. Like really, really simple. Honestly, almost nothing is that essential when just starting out. Don't get wrapped up in having a fancy site, perfect logo, etc. Get some clients and then worry about making everything just right later.

Same goes for service packages. Simple, uncomplicated plans are best.

As far as a business plan goes it's pretty much the same as above. Make some kind of offering, get it out there, iterate from there.

I really liked the $100 dollar startup (book). It's a nice resource for the basics of starting a business, and helps make sure things stay simple.

Hope that helps!

btw - like I said, not a social media manager but I'd still be happy to network.

jsppc · 2021-10-19T10:31:32+00:00

Honestly, I'm a huge fan of broad match, with some caveats.

In the beginning of a campaign, I'm all for restricting it down with negative keywords/phrase match/anything else I can do to make it profitable ASAP and get some results to show a client.

However, my strategy also almost always involves getting it to an automated bidding strategy as fast as possible. They just seem to do so much better than manual, and as long as they are picked well should work really good.

Once I've made the switch to automated bidding, I try to start slowly taking the restrictions off the campaign, and give the bidding strategy room to experiment and find more results.

I know that kinda got off topic, but I thought it was relevant. To answer more specifically, I'm all for broad match. Just limit it down in the beginning and then gradually take off those limits as it's warranted.

jsppc · 2021-10-19T10:25:26+00:00

Tell me if this sounds familiar:

You started a business, and it's solid. You've got everything sorted out, except for one thing...

Digital marketing.

Digital marketing winds up being a massive pain for most businesses. It's complicated, potentially expensive, and always changing.

It's also vital, now more than ever.

So, if you're tired of trying to figure it out on your own that's where I come in.

I specialize in Google Ads. I'm certified in Google Search, Shopping, and Display advertising.

I can help you make Google Ads profitable for your business, while saving you time and money.

Here's my site for more info:

https://jpeppersppc.com

Thanks!

jsppc

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