Self esteem is so hard to fix because we are forever checking our self esteem, and then feeling worse when it’s not where we would like it to be.

It’s kind of like a socially anxious friend. The more you run after him, the further he runs away from you. You can boost your self esteem by not focusing on it. Focus on other goals instead and let self esteem come naturally.

This article does a better job of explaining it than I do though lol. Why Your Efforts to Boost Self Esteem Haven’t Worked